Apple

TV ad introducing rentals on Apple TV. 

Composer of original score.

Apple is one of the world's most influential technology companies. They innovated personal computing with the Macintosh, the digital music revolution with iTunes and iPod, and recently mobile internet with the iPhone. They made their first entry into the living room with Apple TV as the digital hub that brings all their previous innovations together.

For this advertisement I composed a score reminiscent of Hollywood film trailers combining digital samples with a conducted performance of horn and strings.

Swatch

TV advertisement.

Music editing.

Swatch is one of the most recognized watch brands in the world.

MTV Music Awards in 2012 served as the platform where Swatch showcased an advertisement for a series of watches that had a touch screen interface. I served a percise remix of the famous song “Can’t Touch This” by M.C. Hammer to fit in perfect sync with the editing, and underline the ironic statement of the advertisement’s content.

Sundance Channel

Animated interstitials.

Music and sound design.

Sundance Channel is known for its unique programming, and its ties to one of the world’s most renowned film festivals. 

The music I designed showcases the diversity of the Sundance brand. In a series of intros, the music style ranges from classical to garage, rock & roll to folk.

Seasons Of Blood & Hope (Amnesty International Film Festival)

Documentary feature about the war in Kosovo.

Composer of original score.

IKEA

Short film advertising the new IKEA catalog being available online.

Composer of original score.

IKEA has single-handedly created the ready-to-assemble affordable furniture market, and is the market leader. 
This advertisement was run in Norway, explaining the benefits of shopping online on www.ikea.no. The music underscores the humorous and quirky tone, to solidify the openness and accessibility of the brand. 

Sony

Branding video.

Composer of original score.

The music for the brand film built and scaled up a notion of playfulness and curiosity that encompasses and cements the entirety of innovation that is in the DNA of Sony.
This advertisement was run in Norway, explaining the benefits of shopping online on www.ikea.no. The music underscores the humorous and quirky tone, to solidify the openness and accessibility of the brand. 

Disney

Brand building advertisement. 

Composer of original score.

The Disney brand is one of the most loved and recognizable media brands in the world. This advertisement was created for a DVD game called Scene- It, where the purpose was to guess fun facts about famous Disney movies.
I wrote three cues to match thematic sequences in the advertisement. A jazzy cue, went with The Incredibles, a hollywood action style cue to go with Pirates Of The Caribbean, and a relaxed ragtime styled theme for 101 Dalmatians.

Amazon

Amazon Fire Phone Operating System.

Sound design and consultation.

Amazon.com, Inc. is an American international electronic commerce company with headquarters in Seattle, Washington, United States. It is the world’s largest internet company.
I was commissioned to design a library of sound and musical tones to accentuate the animation of their logo opening sequence in their first mobile phone.

Film Pearls (Promax DBA winner)

Animated introduction to quality film programming.

Composer of original score.

Awarded with Silver at Promax DBA 2005 in New York.

The Danish National Broadcast Corporation needed a promo for a prime-time film series. I wrote the score, combining a short  pizzicato cello with an overlying theme.

The promo received international recognition, garnerning an award at the 2006 Promax awards in New York.

Ben & Jerry's

Trailer for online game.

Composer of original score.

Ben & Jerry’s is an American ice cream company founded in 1978 in Burlington, Vermont. It is a highly recognizable brand throughout the world. 

The campaign was launched with a Hollywood style trailer.  Ben & Jerry’s trademark cow appears for the first time as a caped superhero, with appropriate music in the style of Superman. Along with the trailer, a video game was released to highlight Ben & Jerry’s commitment to fair trade. I composed the game score in the 8-bit style of old 1980s arcade games.

Liberty Mutual Insurance

Short films depicting personal stories of the TeamUSA athletes.

Composer of original score.

TEAM USA in the 2014 and 2016 US Olympic and Paralympic Athletes

Liberty Mutual Insurance, is an American diversified global insurer, and the second-largest property and casualty insurer in the United States. It ranks 76th on the Fortune 100 list of largest corporations in the United States based on 2013 revenue

Together with the Olympics in 2014 Liberty Mutual launched a series of inspriring short films called RISE. 

My music consisted of a soft piano theme, balancing the line between hope and hardship.

Vanity Fair

Animated video advertising the release of a new iPad issue.

Sound design and music.

Vanity Fair is a vastly influential fashion magazine that is owned by Condé Nast, one of the biggest media companies in the world.

An advertisement campaign was created and featured on Vine and Instagram, two major social media networks, to sell Vanity Fair’s new online iPad edition.  Their logo was animated to show highlights of the new issue, and I designed a musical motif that accompanied the visual wipes and transitions leading back to their logo.

Mercedes

Brand building advertisement.

Music editing.

Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. It’s one of the world’s most recognizable automobile brands and also one of the most prestigious.

A caravan of Mercedes cars are sweeping through the night as more and more join in. I underlined the momentum in the ad with soft crescendos with a choir in the christmas spirit, signifying the timeless power of the brand.

Hershey's

Advertising featuring new products from Hershey’s.

Music editing.

The Hershey Company is the largest chocolate manufacturer in North America. Its products are sold in sixty countries worldwide.

The music takes us on a journey to witness the birth of one of the new Hershey Kisses as it’s being made. I edited the score that accompanies the journey, creating a fresh and light feel like a summer breeze.

Hellman's

Online advertisement celebrating Hellman’s 100 year anniversary. 

Composer of original score.

Hellman’s is the most recognized mayonnaise brand in the world. With a 100 year history, they sought to celebrate the occasion by creating a viral video.

In a viral film, a huge gift of a  pop-up sandwich shop was placed in a public location in Denmark, featuring free sandwiches for all. The music created a feeling of festive joy and and delicious reverie, as the sandwiches were shared with the public.

The campaign was a major success, resulting in 1 million web page views.

Stranger Within (Sony Pictures Entertainment)

Feature film starring William Baldwin and Estella Warren.

Composer of trailer music and additional symphonic score.

Sony Pictures Entertainment is a major television and film distribution company, with 2010 sales of $7.2 billion, that picked up distribution of a William Baldwin film titled “The Stranger Within”.

The movie is a tense erotic thriller set in Spain and New York, released in the fall of 2013. The film score is reminiscent of Psycho and Basic Instinct, evoking the suspense within an elaborate love/hate triangle story.

PWC

Short film documenting HeForShe campaign installation at PwC headquarters in New York.

Composer of original score.

U.N. and PriceWaterHouse Coopers collaboration on women’s rights with the renowned HeForShe campaign.

HeForShe is a solidarity campaign for gender equality initiated by UN Women. Its goal is to engage men and boys as agents of change for the achievement of gender equality and women’s rights by encouraging them to take action against negative inequalities faced by women and girls.

The elevators at the PWC headquarters in New York was the canvas for raising awareness for a week, and a short film was shot. I wrote the score to playfully and solemnly underline the powerful message of this campaign.

Carlsberg

Instructional video.

Composer of original score.

Carlsberg is the fifth largest brewery group in the world, with a wide array of quality beer brands in their portfolio.

For their new beer tap product, the DraughtMaster, Carlsberg commissioned me to compose a musical score to an instructional video that detailed the installation process. The music features a fun groove keeping all eyes on the action and movement, as the user is guided through the setup.

Bang & Olufsen

Introduction video to B & O introducing wireless sound in high definition.

Composer of original score.

B & O is an exclusive brand of high-end speakers and television sets. Often seen in movies and luxury homes, B&O have long been synonomous with wealth and prestige.

For this campaign, designed for the launch of B&O’s first venture into wireless sound, I wrote music featuring strong forward momentum and a sense of high precision, emphasizing the core values of B&O and the energy of their new sound system.

GEORG JENSEN

Short film depicting collaboration with designer Alfredo Haberli.

Composer of original score.

Featured at Milan Design Week.

Georg Jensen is one of the finest silverware and jewelry brands in the world.

As the company started a new collaboration with the famous designer Alfredo Haberlig, a video featuring the new products was needed. 

The video features Alfredo sketching on paper, and as he draws, the products come alive. The music was a simple acoustic guitar melody, that evolved and progressed throughout the piece just as the products did, thereby underlining the tight connection between Georg Jensen and his creations.

BMW

BMW i3 Series introduction film.

Composer of original score.

BMW’s brand is recognized everywhere in the world as one of the most prestiguous car manufacturers. With an estimated revenue of 20 billion, they are also one of the most profitable.

Paving the way for the future with a line up of electrical vehicles that you can summon with your iPhone, the music I wrote was dynamic, futuristic and inciting hope and excitement. 

NYU

Educational films.

Original Music.

New York University is a private, nonsectarian American research university based in New York City. Founded in 1831, NYU is one of the largest private non-profit institutions of American higher education.

The economics department at NYU produced a series of animated films to illustrate complex economic principles. To help bring one of the more humurous videos to life, I wrote a light and bouncy original score that corresponded to the rhythm and tone of the animation.

Acura

TV Advertisement.

Composer of original score.

Acura is a Japanese car brand that is immensely popular in the US.
This advertisement was created to show off the unique features of a new Acura car line. My score reflected the drama and power of the sun by using disharmonies that unfolded into harmonic and universal chords.

Lego

TV Advertisement for Lego Ghost Hunter game.

Music and sound editing.

Lego owns the construction toy market. Recently, Lego has entered the electronic entertainment market with great success,

In the summer of 2014 I was commissioned to write music for a commercial, featuring their new iPhone game: Ghost Hunt.
Musically, the advertisement had to have that creepy, scary feeling one would get from watching old horror movies.

EXIT (Cannes Film Festival featured)

Short stop motion animated film. 

Composer of original score.

Featured at Cannes Film Festival 2005.

3M

Animation shown at 3M installation at New York Design Week 2012

Composer of original score

3M, one of the biggest utility and medical equipment companies in the world, teamed up with artist and engineer Todd Bracher to create a lighting innovation. Using the world’s most reflective material, they invented a lamp shade with properties allowing a single LED to light up an entire room. 
In order to explain this feat of design and engineering, a short animated film with my original soundtrack explained the story in an informational and entertaining manner. 

NFL

Animated introduction sequence for sports show.

Composer of original score.

Viasat broadcast show in Denmark, Norway and Sweden.

Viasat is a North European tv-network conglomerate that needed an intro for its coverage of NFL live.
The National Football League (NFL) is the highest level of professional American football in the United States. It was formed by eleven teams in 1920 as the American Professional Football Association, with the league changing its name to the National Football League in 1922. The league currently consists of thirty- two teams from the United States.
The music is very much in the vein of american football style, with loud drums and heavy strings combined with amped guitars; a con- stantly building theme explodes in a underlining cue at the end to emphasize the epic nature of the game.

Sand Castle (TIFF festival title)

Short film.

Composer of original score.

Rob Feld directed short film featured at the annual Toronto International Film Festival for kids in April 2016 depicting a young girl’s struggle with building a sand castle, whilst processing the loss of a parent.

Also featured at the Boston International Kids Film Festival and NYC Independent Film Festival, the film garnered outstanding critics reviews.

I wrote the score that had to convey the inner emotional struggle of loss and love in childhood using soft synthersizer sounds and a subdued piano theme, rising and fading like the tides of the ocean.

RSA

Animated films for RSA Leadership Conference.

Composer of original score.

Shown at the RSA Conference. 

Barclays

Branding advertisement. 

Composer of original score.

Barclays is one of the biggest financial institutions in the world; they wanted an advertisement spot that had a unique style of music, fitting their brand.

In the advertisement, the office furniture twirl like ballet dancers. The music matches this aesthetic with a classical approach. Harps and violins fill out the foundation of this score with piano serving as the main melody

Pandora

Short online brand mood videos.

Composer of original score.

Pandora is a major jewelry and accessory company known throughout the world, with revenues of $1 billion dollars per quarter.

A series of web advertisements were created to heighten the brand via emotional, feel good music, associating the logo and brand with love and warm emotions.

Voice TV

TV Show with famed British fashion experts.

Composer of original title song.

THE VOICE TV is a network of music television channels that is owned by ProSiebenSat.1 Media.
ProSiebenSat.1 Media SEis a German mass media company. It operates commercial television, premium pay channels, radio stations and related print businesses and has operations in 13 European countries.
THE VOICE TV produced this TV show that was broadcast in 4 countries.I wrote the fun and light spirited introductory jingle.
The show follows British fashion gurus Trinny & Susannah as they make over strangers they find to be in desperate need.

UTV

Interstitials for channel redesign.

Sound and music editing.

UTV is a film unit of UTV Software Communications, a subsidiary of The Walt Disney Company.

UTV TV a 100% subsidiary of UTV Software Communications Ltd. It was incorporated on 9 July 2007 to carry on the business of producing, exhibiting and distribution of television serials/programmes for television. RB Entertainment Limited (“RBEL”), a 60:40 joint venture between UTV TV and Mr. Rajesh Beri, was incorporated on 6 May 2008 with intent of producing content for television channels.

For the promo introducing the UTV brand entry into TV, I edited the score to resemble it’s diverse portfolio but also bringing it all into one.

Xoom (by PayPal)

Branding video.

Jingle for logo animation.

PayPal is a worldwide known money transfer serivce company. It’s at a $47 billion market capitilzation.

Xoom is a money transfer service under the PayPal brand. I was comissioned to write an identifiable jingle for their logo introduction to be used in various ads in India and Europe.

Sony Movie Channel

Interstitials for Sony Movie Channel. 

Music and sound editing.

Sony Pictures Entertainment is the television and film production/distribution unit of Japanese multinational technology and media conglomerate Sony. 2010 sales for this division were $7.2 billion.

The new Sony Movie Channel needed a musical score that would immerse the viewer into the universe of Sony branded movies. I wrote a piece that is inseparable from the visuals, to create a unique and engaging style.

Hartford

Music for brand building TV advertisement.

Composer of original score.

The Hartford is one of the leading financial institutions in the United States, with a revenue of 25 billion dollars in 2007.

I wrote the music to support the concept of the advertisement where a deer wanders through Wall Street. A short staccato of strings, and a very simple theme serve as key branding elements leading to the logo presentation closing the advertisement spot.

BDO

Branding TV advertisement.

Music editing.

BDO International is a worldwide professional services network of public accounting firms, serving national and international clients. As of 2015, BDO has member firms in 151 countries, employs around 60,000 partners and staff in 1,328 offices throughout the world and is the fifth largest accounting network globally.

I acted in the role of music supervisor and oversaw the process to identify the right musical sound for this advertisement, broadcast in Denmark, Sweden, Norway and Finland. 

Capital One

TV Advertisement highlighting the ubiquitousness of Capital One ATMs.

Composer of original score.

As a member of the Fortune 500, Capital One helped pioneer the mass marketing of credit cards in the early 1990s. It is now the fourth-largest customer of the United States Postal Service and has the fifth-largest deposit portfolio in the United States. 

The commercial features a series of common everyday situations, except people are interrupted by huge pin drops falling from the sky. The music I composed emphasized the quirkiness of these incidents, and did so by a humming tune alongside a bongo groove.

23andMe

Introduction advertisement for home DNA kit.

Composer of original score

23andMe is a privately held personal genomics and biotechnology company based in Mountain View, California. The company is named for the 23 pairs of chromosomes in a normal human cell. Its saliva-based direct-to-consumer personal genome test was named Invention of the Year by Time Magazine in 2008.

This commercial introduces the concept of knowing your own DNA. Where do you come from? How many different countries in the world do you share DNA with? The music I wrote for this commercial has a playful lighthearted feel to go along with the poppy colors and enticing premise.

Feiyue

Music for a flashmob in New York City.

Feiyue is a well known European shoe brand, and to raise brand awareness a series of flash dance mobs were filmed on the streets of New York in late summer of 2011.

I edited and remixed a 2-minute heavy dance music track that would lay the ground for the performers as they spontanously commenced their show in front of unsuspecting audiences.

ION

TV channel interstitials.

Music and sound design.

I was comissioned in 2013 to revision ION's branding identiy musically. A new graphical platform was developed and I designed an epic musical score to go with their programming content introductions. 

Symantec

Branding video.

Composer of original score.

Symantec is the leading provider of system utilities and antivirus software in the world.

This musical score is designed to strengthen the Symantec brand via a recognizable and memorable theme.

The piece features a repeating rhythmic piano with a time signature that projects a feeling of forward, building motion, climaxing into the final logo and tag line presentation.

Good Humor

Music for a social network-driven Facebook campaign.

Composer of original songs.

Magnum ice cream is a subsidary of one of the biggest companies in the world, Unilever. Spanning hundreds of brands, such as Dove, Colgate, V5 and others, Unilever has a wide-ranging and diverse portfolio of companies worldwide.

A series of Facebook ads were launched in the spring of 2011, for which I wrote 3 original songs. People could then put their own face on the character in the ad, thus making it seem as if they were singing the song. Highly campy, the purposely silly music strengthens the jovial tone and brand that is the Magnums trademark.

Royal Danish Opera House

Danish public TV’s coverage of the Opening of the Copenhagen Opera House

Composer of introduction theme.

For the Royal Danish Court.

The Copenhagen Opera House is the national opera house of Denmark, and among the most modern opera houses in the world. It is also one of the most expensive opera houses ever built with construction costs well over US$500 million. At its opening, the Danish Broadcast Corporation covered the events with a 5 hour live broadcast that reportedly had 90% of the Danish population tuning in.

The opening sequence to that broadcast featured a red carpet unfurling through the entire kingdom of Denmark, unfolding itself all the way up to the steps of the new Opera House. The music followed the journey with a bombastic score of epic swells and grandeur.

Science Channel

Animated rebrand and design of Science Channel.

Sound design.

Science is an American digital cable and satellite television network that is owned by Discovery Communications. The channel features programming focusing on the fields of wilderness survival, ufology, manufacturing, construction, technology, space, prehistory and animal science.

As of February 2015, Science is available to approximately 75.5 million pay television households (64.8% of households with at least one television set) in the United States.

Rebranding the channel needed equal sound design and rethinking. I developed a library of sounds and effects in conjunction with a new logo to fit seamlessly together.

Andersen Bakery

TV advertisement highlighting opening of new stores.

Composer of original score.

Andersen Bakery is a line of exclusive high-end bakeries in select cities such as Tokyo, San Francisco and Hiroshima. Known for their premium selection of pastries and baked goods, the Andersen Bakery brand is what fairytales are made of.

Introducing the opening of a new bakery in Copenhagen, Denmark, the original score composed for this advertisement had to instill a sense of wonder and joy, much like the stories of Hans Christian Andersen, after whom the bakery is named.

Terra New York

Short brand video.

Music editing.

Terra New York is a raincoat fashion company founded by Marie Saeki in New York in 2011. 

This ad is an internet video showcasing the irreverent nature of the brand as a girl is standing on the crest on a beach, wearing nothing but a raincoat. I edited the light guitar music to emphasize the carefree nature of everything the brand stands for.